Red Duck Studios

Friday, March 27, 2009

New Google AdWords Interface Beta Announced

Today Google announced on the Adwords blog that they will be accepting new people into the beta to test the new AdWords Interface. If you work in AdWords a lot like i do you know this updated interface is a long time coming. I manage a few large accounts with thousands of keywords and struggle with the current AdWords interface on a daily basis. Its just to slow and unintuitive.

The new interface however is packed full of helpful AJAX features to reduce page loads and increase productivity. In line editing is enabled for almost every element on every page. Graphs have been added to track the performance of your campaigns from inside AdWords. No more switching to Analytics to see how your campaigns have been doing, its all built in to AdWords now.

You can sign up for the beta and check out some interesting video's at the New Adwords Interface site. It's unclear at this time if managers using the My Client Center (MCC) will be able to take part in the beta. I signed up using both a managed and un-managed account to find out. Once I have been accepted I will do a better review of the new features in the beta.